Senior Product-Led CRO Consultant - Freelance

your mission

​​​​ About Holidog

Holidog connects millions of pet owners with trusted sitters for boarding, walks, and home visits across Europe. Our ambition is bold: double the company and become the #2 global platform in pet care. We are building a product designed to grow internationally from day one, simplifying pet care at scale.

About the role

We are looking for a senior, product-minded CRO expert to build and own our experimentation engine across Product, Data and Technology. This is not a traditional CRO role. You will:

Build a structured experimentation system from idea to execution

Identify the highest-impact growth opportunities across the customer journey

Challenge product, UX and business decisions using data

Help teams prioritise what should actually be built

You will work closely with Product, Tech, Design and Leadership in a fast-paced, iterative environment where decisions are driven by experimentation rather than opinion.

About the product & the way we work

C2C marketplace (web app, mobile app coming next)

Product fully developed with AI assistance

Continuous product evolution through short iterations

No rigid experimentation roadmap — priorities evolve with data and business context

Multiple teams contributing ideas across Product, Marketing and Operations

Internal AI tools accelerating analysis, research and product development

The value we expect from you

your profile

We are not looking for someone who simply runs A/B tests. We want someone who can:

Understand the product and business deeply

Build a scalable experimentation process

Turn data into clear product decisions

Balance product, UX, marketing and technical considerations

Help the company focus on the initiatives that create the highest business impact

Your responsibilities

Build and own Holidog's CRO operating system

Create a framework to collect, organise and prioritise ideas across teams

Define hypotheses, success metrics and experimentation plans

Identify opportunities across acquisition, activation, conversion, retention and marketplace performance

Analyse user behaviour and business performance using data

Work with Product and Engineering to execute experiments

Measure results and document learnings

Challenge product, UX and business decisions when appropriate

Help teams make better prioritisation decisions based on impact rather than intuition

Mentor teams on experimentation best practices and contribute to building a strong experimentation culture

Mandatory profile requirements

Candidates must meet all three of the following requirements

Product-Led CRO: Proven experience driving experimentation across product, UX and business challenges, not only marketing funnels or landing pages.

Data-Driven Decision Making: Strong expertise with analytics tools (GA4, Mixpanel, Amplitude or equivalent), defining KPIs, analysing user behaviour and turning insights into actionable product decisions.

Experimentation Systems: Proven ability to build scalable experimentation processes, prioritisation frameworks and cross-functional workflows that continuously generate and execute high-impact ideas.

Other requirements

Senior CRO / Growth / Product profile with strong autonomy

Strong product mindset

Excellent analytical skills

Comfortable working across Product, Engineering, Design and Marketing

Able to prioritise opportunities based on business impact

Excellent communication and stakeholder management skills

Strong people skills with the ability to influence without authority

Comfortable with ambiguity, changing priorities and rapid iterations

Experience with marketplaces or complex user journeys is a strong plus

English fluency required

This role is not suitable if

You mainly optimise landing pages or paid acquisition funnels

You only focus on A/B testing without understanding the broader product

You need fixed roadmaps or detailed specifications before contributing

You prefer executing requests instead of challenging priorities

We are looking for someone who can build systems, influence decisions and create a culture of experimentation that drives measurable business growth.

Originally posted on Himalayas